Stella McCartney Uses Sustainable Wool for 2014 Pre-Fall Collection



Stella McCartney’s 2014 Pre-Fall collection at the Harold Pratt House introduced McCartney’s sustainable wool partnership with the Nature Conservancy and Ovis XXI, through which her tailoring and knitwear will use wool from the sheep of Patagonia, South America produced in accordance with the conservancy’s new sustainability standards. Its aim to prevent overgrazing in a bid to preserve grasslands in the region. The collection included patterns drawn by British designer Gary Hume to soften McCartney’s edgy black and white punk look. The range is enhanced with jacquard motifs, thread work embroidery, zip details and geometric intarsia designs.

To ensure quality in the sustainable garment production, Stella McCartney, daughter of Paul McCartney and animal rights activist Linda McCartney, worked with two reputable organizations. Founded in 1952, The Nature Conservancy is devoted to the task of conserving the lands and waters on which all life depends. Meanwhile, operating in Uruguay, Argentina and Chile, Ovis XXI administrates a network that integrates farmers, technicians, studs and industries related to sheep production. The company has developed a quality assurance and branding system to identify products that originate from properties that apply sustainable practices in terms of flock improvement, advanced wool classing and sustainable production.

Via WWD and fibre2fashion