Wrap Presents with Lush Scarf Designed by Vivienne Westwood

 

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Every Christmas, the UK is responsible for using 227,000 miles of wrapping paper enough to wrap the world nine times. Two iconic British brands, Lush and Vivienne Westwood, joined together to cut back on wasting paper by using scarves instead. The designer, Vivienne Westwood, believes in buying less but buying better quality so that the product lasts. Climate Revolution Knot-Wraps go on sale November 18, in 891 Lush shops across 51 countries and online at vive and thrive in.

Lush co-founder Mo Constantine says, “Christmas is about giving, not about wrapping, packaging and waste. We’ve been encouraging our customers to use fabric as packaging for years – half of our products don’t even need packaging – they come ‘naked’,”. To future benefit the environment, all proceeds from the two limited edition ‘Climate Knot-Wraps’ will be used to raise awareness for Climate Revolution.

Inspired by the Japanese art of ‘furoshiki,’ the eco-friendly art of wrapping cloth into modes of clothing, gift wrapping and transport – yes, transport – these scarves work hard for their £15. Available in pink and beige, with all 15,000 scarves woven on 100 per cotton by one of the last British-based artisans, each is stamped with a link to Climate Change and also Westwood’s Active Resistance manifesto website.

Via Fashion Telegraph