Beyonce Partners with Rent The Runway Boutique



Beyonce is pairing her Sasha Fierce style with affordable prices in her new partnership with Rent The Runway. The online boutique provides inexpensive, high fashion apparel from over 100 designers and will now offer selections from the Beyonce Boutique. Rent the runway members can rent items for either 4 or 8 days. The site allows users to dress nice for events without the need to buy an outfit that will end up sitting in a closet. By renting an item, the company is embracing collaborative consumption efforts.

“Making women feel confident and beautiful is something I’ve always been passionate about,” says Beyonce. “That’s why joining forces with Rent the Runway was so organic. It’s more than just access to beautiful clothes; it’s about making women look and feel their best.” The singer says she hopes to bring her passion for fashion to the everyday woman.

via Essence