Olympics 2012 Movement to Ban Coke & McDs

 

The London Olympics are putting a great effort towards sustainability. They are considering baning Coca-Cola and McDonalds to raise awareness against obesity. Would that be a financial threat to ban major sponsors? What they meet halfway and only sell the healthy products? The London Assembly, established in 2000, is an elected body that monitors activities of the Mayor of London and has the power to amend the mayor’s annual budget. The strict criteria might affect Olympic relationship Coca-Cola and McDonalds. Coca-Cola is the games’ longest-running sponsor, since 1928, and McDonald’s has been one since 1976, combined they make up 40% of the commercial revenues. This could be an ugly seperation.

London won the right to host the 2012 Games with the promise to deliver a legacy of more active, healthier children across the world. In there own defense, Coca-Cola and McDonald claim to sell healthy products at the 2012 Summer London Olympics. Coca-Cola points out that more than 75% of the drinks it expects to sell at the Olympics and Paralympics will be water, juice or sugar-free drinks, while McDonald’s also points to its healthier options — porridge, bagels and salads — and says that complex health issues like obesity cannot be solved by companies alone. “Ultimately it’s up to individuals to make the right food, drink, and activity choices for themselves,” a McDonald’s spokesperson told TIME Moneyland.

Currently a third of U.S. children are overweight or obese, according to the Journal of the American Medical Association, and British kids are fast catching up, with an estimated 31.1% falling into the same category.

via MoneyLand