Brighter Planet Reveals Your Site’s Carbon Footprint


Since 2005 Brighter Planet has pioneered the practice of computational sustainability—using hard numbers and raw data to reveal actionable opportunities and deliver measurable results. Its clients include MasterCard, Bank of America, TripIt, Dell, Heroku, CocaCola, GOOD, and others some of the world’s leading companies who work to address carbon and energy issues with modern IT tools and custom sustainability initiatives. Brighter Planet’s was awarded the  Financial Times Social Innovation Award in 2010 and named Small Business of the Year by Treehugger.

Brighter Planet’s raw data measures the carbon footprint businesses and consumers use. Through its tool “Prospect” any website can apply for it and have one line of coding displaying the site’s carbon footprint without site modifications. Brighter Planet provides the website owner with a unique line of code and the webmaster then inputs where to find details on the webpage about the product. Because Prospect works directly within your users’ browsers, page load times are not affected. No need for server-side integration, just drop in the script tag and watch the calculations appear.Once the tool is enabled, the program lifts that product information from the website and feeds it to a server that calculates the carbon footprint and inserts it in the page in real time. For example, “Prospect” can information retailers of their shipping carbon footprints or car dealers of there fuel carbon footprint. Measuring the carbon footprint is a step forward in managing it. As a visible, quantifiable sustainability initiative, embedding Prospect in your site boosts your brand and builds customer loyalty.

How does Brighter Planet report its carbon footprint calculation?

1. We start by looking at all of the emissions for the entire US. We adjust this number to include the emissions from producing all the stuff we import from other countries and exclude the emissions from stuff we export.We divide that total by the US population to figure out the average American’s share. That’s our starting point—about 28 tons per person for 2009.

2. Next, we pull together a bunch of data about how much the different parts of our lifestyles contribute to that total footprint. All our emissions come from four broad categories: Transportation (like cars, planes, and trains), Shelter (like houses, dorms, and hotels), Consumables (like food, clothing, and waste)and  Government (like schools, streetlights, and fighter jets).

3. Then, we let you answer questions about each of these categories. We replace our initial estimates with personalized values based on what you tell us about your lifestyle. Each time you tell us something new, your individual footprint will go up or down, depending on how you compare to the average American.

4. This all happens on an ongoing basis, so any time you take a flight, buy an offset, reduce your electricity bill, or just feel like learning a little more about your emissions, sign on and answer some more questions and we’ll show you how your footprint has changed.

Click here to start using the calculator now.

via BrighterPlanet