Gisele wins Best Green Intl Celebrity


Gisele’s Eco Message on Youtube

Gisele Bündchen was named ‘Best Green International Celebrity’ at this year’s Green Awards at a ceremony at the National History Museum in London on November 24. The 31 year old Brazilian supermodel who has preciously starred in campaigns for labels such as Dolce & Gabbana, Valentino and Versace is also involved in numerous environmental campaigns. She became a Goodwill Ambassador for the United Nations Environment Programme (UNEP) in 2009 and has supported numerous environmental initiatives such as the Drop of Water Movement (Movimento Gota D’Agua), which aims to prevent the construction of the Bel Monte Dam in Brazil, a dam which campaigners claim will destroy large swathes of the Amazonian rainforest. Gisele also used her celebrity to promote awareness of this year’s World Environmental Day on June 5. She was acknowledged for using her media prominence to promote positive environmental behaviour.

Bündchen was appointed UNEP Goodwill Ambassador in 2009 to focus attention on some of the biggest threats facing the planet, such as climate change, loss of biodiversity, and environmental degradation. Leveraging her popularity, Bündchen became a key spokesperson for conservation during the 2010 United Nations Year of Biodiversity, and in 2011 drew attention to forest issues, including a contribution to fellow Goodwill Ambassador Yann Arthus-Bertrand’s book Forests and People. The face that launched some of the world’s biggest fashion campaigns has now become the face of global environmental action. In addition to her activities as UNEP Goodwill Ambassador, Bündchen finds everyday ways to share her environmental passions with the world. She maintains her own blogwhich educates and inspires visitors with information on a variety of environmental issues.

Additionally, Gisele has her own line of Eco Friendly Flip Flops under the brand name . She began her rubber made Flip Flop line in 2008. The first collection campaign ad was a picture of her wearing a water dress to create water aware. The second collection focused on her supporting a program called “Forests of the Future” that helps protect vegetation and water in forests.